Write a job application that counts!
Your cover letter should be a concoction of three important questions:
- Who am I?
- Why am I searching?
- Why should you hire me?
Structure your application around these three questions and you're well on your way to making the employer happy. The first question is, of course, the one that makes you stand out as you. No one else can write the same here, rarely, at least, in your combination.
Why you're applying is not meant to be a cluttered space to fill with words like 'interesting' and 'exciting'. Here you have the opportunity to briefly and concisely reflect on the opportunities you missed in your previous job, the talents you have that haven't come into play and what your dreams are.
Show-it, not tell-it
The last point should fulfill some of the dreams and untapped talents you described earlier. This is where you can describe the future scenarios in the new company that will succeed if you are hired, based on your experience. This way you won't bore anyone with a long list of your work experience, but use it constructively.
If you meet the key requirements from the job ad, it's wise to repeat them in your application. If the ad calls for familiar phrases such as 'adaptable' or 'flexible', they will only be of value if you translate them into how you can be perceived as 'adaptable' in the new company.
Headlines with sales in
Use your headlines and subheads to sell your skills. The headline is where you can stand out from the rest and make the recruiter want to read more. The subheads can be used to emphasize what you want the recruiter to remember you for - and at the same time add structure to the text.
Use a template for your CV
There's no need to invent anything yourself. The web is full of templates for a competence CV where nothing is forgotten and everything you have learned in your career and education can be clearly and attractively laid out.
Drop copy-paste
As I said, there are rarely easy paths in job search and reusing applications is not the way either. Every job and company is different, just as they describe needs and culture differently. But your experience, development and personality is also a non-static affair that deserves a fresh look every time - which will also benefit you in your interview.
