Why am I not getting enough job applications?
Some industries are experiencing a flood of applications, especially in areas such as marketing, communications and media. The driving force behind this wave is the economic challenges and rising prices of recent years, which have triggered a flood of applicants for unskilled positions.
In some cases we have seen as many as 500 applications. But why is it that some companies only receive a handful of 10 applications? Let's dive into this paradox together.
Job descriptions - are they effective or a deterrent?
You often come across companies that create two to three page job descriptions that consist almost entirely of a list of necessary qualifications and requirements for a prospective employee. Unsurprisingly, this can result in only a handful of applications. Why is this?
The company culture is already reflected in the job posting, and when you present a long, rigid list of requirements, a statement like "we are an open and dynamic company with values-based leadership" seems a bit hollow. This can put off many candidates who could potentially be great and add value to your business. Therefore, you should consider how you can make your job description more attractive to the applicant. For example, you can do this by:
- Make fewer demands on your applicants
- Put the attractive sides of your business in the spotlight
- Write your job postings in an open and engaging tone
Write a job posting that catches
Another good tip is to cut the job description to the bone. If you are clear in your communication and you manage to convey exactly which candidate you are looking for and why your position is attractive, you will find that the good applications will increase. Consider the following questions when writing your job posting:
- What benefits can your company offer the right candidate?
- What specific qualifications does the candidate need to have?
- What are the education and work experience requirements?
It's important to make the qualification requirements clear and concrete, preferably with examples. "Expert in product development" can scare off potential applicants, when "2-3 years of experience in product development" might be what you're actually looking for.
Hit the mark with recruitment: Share your job posting on LinkedIn and Elvium's recruitment system
In addition, you can work on hitting a broad target without spreading yourself too thinly. Share your job posting on relevant media such as LinkedIn or use our recruitment system. Here you will reach a wider forum of talented candidates, which means you will get more good applications.
Writing an effective job description is crucial to attract the right candidates for your position. By focusing on what your company has to offer and keeping qualifications and requirements clear and concise, you can increase the number of high-quality applications you receive.
Don't forget to share your job posting on relevant channels, such as LinkedIn and Elvium's recruitment system, to reach a wider audience.
