"I'm never applying there again" - Why the candidate experience matters more than ever
Candidate experience is paramount for Gen Z
Gen Z expects a smooth and respectful candidate experience - and they're sharing their experiences like never before. One bad experience can quickly reach hundreds, if not thousands, of potential candidates via social media and review platforms like Glassdoor and Trustpilot.
When we talk to young job seekers, especially recent graduates, one thing is common: Bad graduate experiences. Waiting times, lack of response and confusing application processes cause them to write companies off completely. The phrase "I'll never apply there again" is unfortunately not uncommon.
But what do companies do that actually understand the importance of a great candidate experience?
'Fast Track' ensured Burger King candidates a positive recruitment process
Burger King wanted to simplify their recruitment process and ensure that no applicant felt overlooked. Together with Elvium, they created Fast Track, a solution that allows candidates to complete the application process without the use of traditional documents like CVs and applications.
The result? A fast, intuitive process that creates a positive experience from start to finish. All candidates get a response and the company ensures more applicants complete the process - a clear win-win.
Fix 'The Basics' - it starts with basic respect
Before companies can work strategically with recruitment, the basics need to be in place. It's not just about technology, but a fundamental respect for the candidate's time and commitment.
Here are some essential steps:
Automate but keep the human touch:
An intuitive recruitment system that provides automated updates to candidates ensures no one is left in the dark. A notification that the application has been received and an update after the interview makes a world of difference.Simplify the application process:
Long forms and multiple document requirements can deter even the most qualified candidates. A simple, mobile-friendly application process that allows you to apply in just a few clicks significantly increases the applicant pool.Respond quickly - even to rejections:
No one likes to get a rejection, but silence is worse. A friendly and respectful rejection email, sent in a timely manner, leaves a much better impression than no response at all.Train your recruiters:
Recruiters are the face of your company. Making sure they understand the importance of a great candidate experience can be the difference between an advocate and a critic.
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Jobs after education? Young people feel ghosted by companies
Why the candidate experience is an investment in employer branding
A great candidate experience doesn't stop at hiring. Even those candidates who don't get the job are potential ambassadors for the company. When they share positive experiences with their network, the company's reputation as an attractive workplace is strengthened.
According to a study by Talent Board, 64% of candidates with a positive application experience would recommend the company to others - even if they didn't get the job. Conversely, 72% of candidates with a bad experience would actively discourage others from applying.
Conclusion: Small effort, big impact
The candidate experience is no longer just a detail in the recruitment process - it has become a crucial factor in a company's ability to attract and retain talent.
By fixing the basics, investing in intuitive systems and showing respect throughout the process, companies can not only secure more applicants, but also build a strong employer brand.
Because in a world where one bad experience can go viral in minutes, there's only one thing companies can't afford: to be remembered as the place you never apply again.
