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Attracting candidates - How?

In this blog post, we've written some great tips for attracting candidates.

The battle for candidates has become more intense than ever before. In a world where labor is in high demand, it's more important than ever to have a strong recruitment system in place. Attracting candidates should be high on the agenda, but how do you do it and what does it involve? Attracting candidates includes a strong employer branding strategy and a career site.

Good Employer Branding

Employer branding helps create a positive and attractive perception of your company as a workplace. This includes, for example, how you make a difference in society or highlighting the benefits that employees have by working for you. A strong employer branding strategy is essential if you want to improve your ability to attract candidates.

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The importance of communication

When a candidate reads a job ad, it's important that they can see themselves succeeding - and being challenged - in the role. The content of your job ad should therefore be tailored to the individual talent profile you are looking for. 

This applies to both the specific requirements for the position and the softer value criteria that need to be communicated. This will help you attract candidates who are a good fit for both the role and the company culture. This way, you can more easily attract qualified candidates and save time sorting through applications from candidates that don't fit the position.

A great career site to attract candidates

A career page is another essential element of the recruitment process. This is where candidates get their first impression of your company as a workplace. Make sure your career page is up-to-date, attractive and easy to navigate. Make it easy for candidates to apply for positions and access relevant company information. With Elvium, you can easily design a career page. We have an entire page dedicated to the career page and you can get inspiration or read more about it here:

Titles are also something you should be aware of. Many job ads contain titles like "Marketing ninja" or "SEO shark". We recommend avoiding these titles. It's important to be more precise in your titles. We have written a LinkedIn post with good SEO tips for your job ads that you can read. At the same time, we have plenty of material about the good job ad.

How to get more specific about which channels to use

Use the right channels to advertise jobs. From social media to job search engines, there are many different mediums where you can advertise jobs. It's important when attracting candidates that you choose the channels that are most relevant to the specific type of position and candidate you are looking for - and vary this choice. There are many job search engines that you can explore to find out which ones are most relevant to your company and your positions.

Read more about SEO for job ads here.

The reason why it's an important choice where you advertise the position is about relevance and targeting the right audience. In some places, you can find candidates easier on Facebook than on LinkedIn, for example - and vice versa.

When you need to advertise a job, the advantage is that it's easy for you to post the position on social media such as LinkedIn, Instagram and Facebook - directly via a recruitment system. Social media allows you to reach a wide range of potential candidates and you can target your ads to specific groups based on geography, job function, education and more.

The advantage of using job search engines is that they specialize in helping job seekers find relevant positions in their industry. The various job portals can be a great help when looking for candidates for specific positions, but use the job portals that attract a certain group of applicants. You can also consider using online advertising platforms such as Google Ads or Bing Ads to increase the visibility of your job ads.

Visualize the benefits of working in your company

To attract the best candidates to your company, you can put together a mini-group that reviews the experience of your company from the outside. Put together this group of employees from different departments with different skills and profiles. Together, look at how you can show and communicate what benefits the workplace offers newcomers. Put into words what your benefits are, your culture and why candidates should choose your workplace.

Do you offer good working conditions that impact employee wellbeing and productivity? This could include flexible working hours, home working options, pension schemes and other benefits. And how can you bring this into play in the application process to differentiate yourself from other employers?

Development opportunities are often also an option that can be made clear in job descriptions. This could be attending courses and further education, attending conferences and workshops or working on exciting interdisciplinary projects. By highlighting this on various job postings, you show that your company is committed to employees' professional development and personal growth, which can be a strong motivation for many candidates.

Finally, it's crucial to communicate about the work culture, which could be a relaxed and collaborative work environment, strong teams and leaders, or a company culture that values diversity and inclusion. By highlighting your qualities, you can more easily attract candidates who want to work for a company that values and supports their employees.

Overall, it's important to remember that attracting the best candidates is about more than just salary. By showing what your company can offer employees beyond a competitive salary, you can differentiate yourself from other employers and attract the best talent.

Read our 4 powerful tips for your employer branding strategy.

Finally, we will provide 4 tips that can help you attract candidates:

  1. Create a strong employer branding strategy: use social media, videos and other digital tools to show what it's like to work for you. Read some of our blog posts about employer branding or sign up for our newsletter and get tips for an employer branding strategy sent directly to your email.
  2. Make your career page attractive: Make sure it is easy to navigate and provides candidates with relevant information about the company. Read more about the careers page here.
  3. Use advanced recruitment tools: Use advanced tools and recruitment systems. It will help you identify the right candidates. Read more about our recruitment system here or find our helpful FAQ.
  4. Focus on tailoring the hiring process: make it easy for candidates to apply and communicate with you. We've written lots of articles about optimizing the whole process on our blog page.


By following these tips, you can increase your chances of attracting the right candidates and ensure your business stays competitive in the tough landscape.

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