Employer branding
Do you want to attract and retain the best candidates for your company? Then you need to get your employer branding strategy right. Employer branding is all about marketing your workplace to potential employees - a discipline that is becoming increasingly important in the battle for skilled labor.
What is employer branding?
Your employer brand consists of two parts: its identity and its reputation. The identity in employer branding is your company's mission, values and company culture. Your brand reputation is the way others perceive your brand. This perception includes your company's history and products/services. But it also includes your employees - more specifically, how you value them or don't value them.
Why is employer branding important?
An employer brand, and how positive or negative it is, influences who applies for open positions in the company. Employers who actively strengthen their branding have an advantage when it comes to attracting and retaining top talent.
- Benefits and advantages
Benefits of Employer Branding
- Employer branding gives your company credibility
- Employer branding invites potential candidates to dialog
- Employer branding can reach passive job seekers
- You can build a large network
- You can use your employees as ambassadors
A strong employer brand = Strong credibility
Your organization should understand the importance of presenting itself as an attractive workplace, especially with applicants' increased access to digital channels. A strong employer brand will help you stand out in the battle to recruit and retain the right employees.
Communicate your workplace and purpose
Many companies simply upload pictures of their office space on social media and think that's enough to attract the best candidates - some are even invisible online. When candidates are looking for information about you, it's important to communicate what type of workplace you offer and what your purpose is.
4 key statistics about employer branding:
- 1. 95% of job seekers say an employer's reputation influences their decision to apply for a job.
- 2. 79% research a company's mission and purpose before applying.
- 3. 52% of employers say branding is crucial for recruiting talent.
- 4. 30% of employers say branding helps retain top talent.
4 powerful tips for your employer branding strategy:
Your employer brand should be personal. Candidates thrive on personal contact and will remember the way you treat them. Introducing a policy to respond to candidates within a certain timeframe may seem like a small change, but will be crucial to creating a positive brand experience for candidates.
Put yourself in their shoes. A response is always appreciated, whether it's positive or negative news. Be timely - a response a month later is just as bad as no response at all.
Companies often fail to recognize their employees' achievements or struggle to figure out how best to acknowledge their efforts and success.
We recommend that you continuously invest in your employees. The benefits are tremendous! - They will create a healthy and happy work culture. Your employees are the driving force behind your organization and collectively represent the face of your brand. So if they're happy, your overall employer brand is stronger as a whole.
Many companies are successful at attracting and hiring top talent, but often fail to retain them. Praising your employees' efforts is more likely to keep them motivated and retain them, which is crucial to keeping your employer brand attractive.
What makes your organization different from your competitors? Just as you have a USP for your product/service, you should also have a USP for your employer brand. Do you offer unique benefits? Is there a tradition in your organization that gets everyone excited? Maybe you focus on personal development or offer a unique opportunity to make a difference. Whatever it is, bring out your best side.
A career page is a great way to target the candidate from the start, giving the impression that he/she can make a real impact in the organization.
It's important to align the position of your employer brand with your organization's values, culture and goals. This may mean setting up regular collaboration between the marketing and HR departments to connect the corporate brand and the employer brand. Although the two brands have different purposes and audiences, it's important that your messages and tone of voice are consistent across all communication channels.
What makes a workplace attractive to future employees?
Candidates today have many options and specific wishes for their workplace. Changes in climate, working conditions, CSR and diversity play a big role, and especially the younger generation values companies with a clear purpose. Although many companies are working to build a strong employer brand, many still have a long way to go.
How to get started with your employer branding strategy
You probably already care about your company's reputation with customers, but have you thought about how job seekers perceive your company?
Start by checking out reviews from former employees and see what they say about your brand. Search online forums where employees share their experiences. Even customer review sites like Trustpilot can give you insight into your company's reputation. Use this information to create a plan to actively manage and improve your employer brand.
- guide
10 steps to good employer branding - guide tailored for HR
You can download our 10 steps to good employer branding below:
Employer branding through our career site
An effective employer branding strategy is essential for attracting and retaining talented employees. With Elvium's HR recruitment system, you can easily and intuitively build a career universe where employer branding is in focus.
- FAQ
Do you have questions about Employer Branding?
Employer branding is your company's brand when it comes to attracting and retaining employees. It is your company's way of marketing itself as an attractive workplace.
Good employer branding is honest. You should avoid forcing a company that you don't know. Good employer branding is about presenting your company as it is. What makes your company a great place to be? Is it the workplace culture, is it the employee benefits you offer, or is it something else?
Many companies spend a lot of resources on their employer branding because there is a big competition for talent. At Elvium, we have experts ready to help you with your employer branding. Write to Mathias at mtj@elvium.com. He is ready to guide you through complex issues related to employer branding. It can be marketing campaigns, wordpress website, video or photo for use on a website.
You can also find a lot of material on our blog page or on our page about Employer Branding.
Employer branding strategy is about mapping out a plan for how you will work with employer branding. As mentioned in the blog post, it's basically about finding your identity as a company.
With the help of employer branding and a career page, prospective employees can get an impression of your workplace when they visit your website and typically browse through categories such as 'Vacancies', 'Careers', 'About us' or 'The team behind'. With our recruitment system, you can create a beautiful and professional career site.
Your employer brand consists of two basic elements: its identity and reputation. The identity represents your company's mission, values and culture, while the reputation refers to the way others perceive your brand, including your company history and products/services. Reputation also includes your employees, and how you value or don't value them plays an important role in this perception.
It's important that your organization is aware of how essential it is to promote itself as an attractive workplace, especially in light of applicants' increased access to digital channels. Your employer branding strategy is how you differentiate yourself and attract and retain the right employees.
In a time of increased competition for talent and an increase in the use of digital channels, having a differentiated and attractive presentation of your organization is crucial to stand out from others and attract potential applicants.
Having a strong employer branding strategy is important as it can help attract and retain the right people to your organization. In a time of increased competition for talent and an increase in the use of digital channels, having a differentiated and attractive presentation of your organization is crucial to stand out from others and attract potential applicants.
A strong employer branding strategy can also help increase employee engagement and wellbeing, as employees who identify with and take pride in their workplace are typically more satisfied and engaged in their work.
There is no one-size-fits-all answer, as it varies greatly from company to company depending on industry, competition, etc. There is a lot of diversity today. If you're interested in seeing how others do it, you can see two of our customers by following the link here.
